Focus lab branding brand development color

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Created at 05/03/2020 12:21

The palette consists of Light, Semi dark colors. Accent colors #fa938b and #044645. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #044645 (darkest) to #9CBBC3 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #044645, #2C4454, #916262, #9CBBC3, #D99B3F, #FA938B

Palette Focus lab branding brand development color combines 6 color codes:

HEX: #d99b3f, RGB: (217, 155, 63); HEX: #fa938b, RGB: (250, 147, 139); HEX: #044645, RGB: (4, 70, 69)

HEX: #916262, RGB: (145, 98, 98); HEX: #9cbbc3, RGB: (156, 187, 195); HEX: #2c4454, RGB: (44, 68, 84)

Simplified version of palette colors

Shade of Goldenrod, Tint of Light Coral, Shade of Dark Slate Gray, Shade of Indian Red, Shade of Light Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Focus lab branding brand development color color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d99b3f	#d99b3f	RGB(217, 155, 63)	—	—
#fa938b	#fa938b	RGB(250, 147, 139)	—	—
#044645	#044645	RGB(4, 70, 69)	—	—
#916262	#916262	RGB(145, 98, 98)	—	—
#9cbbc3	#9cbbc3	RGB(156, 187, 195)	—	—
#2c4454	#2c4454	RGB(44, 68, 84)	—	—

4 color pairs have low contrast and need improvement which may impact readability.