Branding logo design colors palette

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Created at 05/04/2020 12:38

The palette consists of Light, Dark colors. Accent colors #979701 and #979701. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #060704 (darkest) to #FDFD7B (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 0°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #060704, #818104, #979701, #FCFC04, #FDFD7B

Palette Branding logo design colors palette combines 6 color codes:

HEX: #fcfc04, RGB: (252, 252, 4); HEX: #fdfd7b, RGB: (253, 253, 123); HEX: #818104, RGB: (129, 129, 4)

HEX: #979701, RGB: (151, 151, 1); HEX: #979701, RGB: (151, 151, 1); HEX: #060704, RGB: (6, 7, 4)

Simplified version of palette colors

Shade of Yellow, Tint of Khaki, Tint of Olive, Tint of Olive, Tint of Olive, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding logo design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fcfc04	#fcfc04	RGB(252, 252, 4)	—	—
#fdfd7b	#fdfd7b	RGB(253, 253, 123)	—	—
#818104	#818104	RGB(129, 129, 4)	—	—
#979701	#979701	RGB(151, 151, 1)	—	—
#979701	#979701	RGB(151, 151, 1)	—	—
#060704	#060704	RGB(6, 7, 4)	—	—

4 color pairs have low contrast and need improvement which may impact readability.