Logo brand lettering branding colours

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Created at 05/04/2020 13:36

The palette consists of Light, Semi dark colors. Accent colors #eca404 and #744c04. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #F4D474 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3C3C3C, #744C04, #A09478, #B7B7B7, #ECA404, #F4D474

Palette Logo brand lettering branding colours combines 6 color codes:

HEX: #eca404, RGB: (236, 164, 4); HEX: #f4d474, RGB: (244, 212, 116); HEX: #744c04, RGB: (116, 76, 4)

HEX: #a09478, RGB: (160, 148, 120); HEX: #b7b7b7, RGB: (183, 183, 183); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Tint of Goldenrod, Shade of Khaki, Shade of Saddle Brown, Shade of Tan, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo brand lettering branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eca404	#eca404	RGB(236, 164, 4)	—	—
#f4d474	#f4d474	RGB(244, 212, 116)	—	—
#744c04	#744c04	RGB(116, 76, 4)	—	—
#a09478	#a09478	RGB(160, 148, 120)	—	—
#b7b7b7	#b7b7b7	RGB(183, 183, 183)	—	—
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.