Brand identity typography branding type hex colors

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Created at 05/05/2020 15:35

The palette consists of Light, Semi dark colors. Accent colors #c8746a and #dcaaa0. Palette has Warm colors temperature.

By lightness, this palette runs from #8A5A3C (darkest) to #CCBCA4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 37% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 30°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #8A5A3C, #8E6944, #9C8058, #C8746A, #CCBCA4, #DCAAA0

Palette Brand identity typography branding type hex colors combines 6 color codes:

HEX: #c8746a, RGB: (200, 116, 106); HEX: #dcaaa0, RGB: (220, 170, 160); HEX: #8a5a3c, RGB: (138, 90, 60)

HEX: #9c8058, RGB: (156, 128, 88); HEX: #ccbca4, RGB: (204, 188, 164); HEX: #8e6944, RGB: (142, 105, 68)

Simplified version of palette colors

Tint of Indian Red, Tint of Rosy Brown, Shade of Sienna, Shade of Peru, Tint of Tan, Tint of Sienna

Color scheme was created by colorswall

Color codes in palette

Brand identity typography branding type hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c8746a	#c8746a	RGB(200, 116, 106)	—	—
#dcaaa0	#dcaaa0	RGB(220, 170, 160)	—	—
#8a5a3c	#8a5a3c	RGB(138, 90, 60)	—	—
#9c8058	#9c8058	RGB(156, 128, 88)	—	—
#ccbca4	#ccbca4	RGB(204, 188, 164)	—	—
#8e6944	#8e6944	RGB(142, 105, 68)	—	—

10 color pairs have low contrast and need improvement which may impact readability.