Brand graphic concept custom hex colors

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Created at 05/12/2020 13:01

The palette consists of Dark, Light, Semi dark colors. Accent colors #0b0bf3 and #040457. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #040457 (darkest) to #9EA9CC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 109°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #040457, #0B0BF3, #562E44, #9C647C, #9EA9CC, #E386B1

Palette Brand graphic concept custom hex colors combines 6 color codes:

HEX: #0b0bf3, RGB: (11, 11, 243); HEX: #e386b1, RGB: (227, 134, 177); HEX: #040457, RGB: (4, 4, 87)

HEX: #9c647c, RGB: (156, 100, 124); HEX: #9ea9cc, RGB: (158, 169, 204); HEX: #562e44, RGB: (86, 46, 68)

Simplified version of palette colors

Tint of Blue, Tint of Pale Violet Red, Shade of Midnight Blue, Shade of Pale Violet Red, Shade of Light Steel Blue, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Brand graphic concept custom hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0b0bf3	#0b0bf3	RGB(11, 11, 243)	—	—
#e386b1	#e386b1	RGB(227, 134, 177)	—	—
#040457	#040457	RGB(4, 4, 87)	—	—
#9c647c	#9c647c	RGB(156, 100, 124)	—	—
#9ea9cc	#9ea9cc	RGB(158, 169, 204)	—	—
#562e44	#562e44	RGB(86, 46, 68)	—	—

6 color pairs have low contrast and need improvement which may impact readability.