Marketing campaign branding agency ui palette

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Created at 05/14/2020 08:50

The palette consists of Light, Dark, Semi dark colors. Accent colors #f97e72 and #5d689f. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #4F3231 (darkest) to #EBD9E3 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 135° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #4F3231, #5D689F, #8D130C, #E83A2B, #EBD9E3, #F97E72

Palette Marketing campaign branding agency ui palette combines 6 color codes:

HEX: #e83a2b, RGB: (232, 58, 43); HEX: #f97e72, RGB: (249, 126, 114); HEX: #8d130c, RGB: (141, 19, 12)

HEX: #5d689f, RGB: (93, 104, 159); HEX: #ebd9e3, RGB: (235, 217, 227); HEX: #4f3231, RGB: (79, 50, 49)

Simplified version of palette colors

Tint of Red, Shade of Salmon, Tint of Dark Red, Shade of Slate Blue, Shade of Lavender Blush, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Marketing campaign branding agency ui palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e83a2b	#e83a2b	RGB(232, 58, 43)	—	—
#f97e72	#f97e72	RGB(249, 126, 114)	—	—
#8d130c	#8d130c	RGB(141, 19, 12)	—	—
#5d689f	#5d689f	RGB(93, 104, 159)	—	—
#ebd9e3	#ebd9e3	RGB(235, 217, 227)	—	—
#4f3231	#4f3231	RGB(79, 50, 49)	—	—

5 color pairs have low contrast and need improvement which may impact readability.