Marketing campaign segmented control dynamic content uidesign hex colors

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Created at 05/16/2020 20:59

The palette consists of Light, Semi dark, Dark colors. Accent colors #3587ed and #7cbcec. Palette has Cool colors temperature.

By lightness, this palette runs from #382A4C (darkest) to #B0B5C7 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 59°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #3587ED, #382A4C, #4D2CA5, #624CA0, #7CBCEC, #B0B5C7

Palette Marketing campaign segmented control dynamic content uidesign hex colors combines 6 color codes:

HEX: #3587ed, RGB: (53, 135, 237); HEX: #7cbcec, RGB: (124, 188, 236); HEX: #4d2ca5, RGB: (77, 44, 165)

HEX: #624ca0, RGB: (98, 76, 160); HEX: #b0b5c7, RGB: (176, 181, 199); HEX: #382a4c, RGB: (56, 42, 76)

Simplified version of palette colors

Shade of Dodger Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Tint of Dark Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Marketing campaign segmented control dynamic content uidesign hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3587ed	#3587ed	RGB(53, 135, 237)	—	—
#7cbcec	#7cbcec	RGB(124, 188, 236)	—	—
#4d2ca5	#4d2ca5	RGB(77, 44, 165)	—	—
#624ca0	#624ca0	RGB(98, 76, 160)	—	—
#b0b5c7	#b0b5c7	RGB(176, 181, 199)	—	—
#382a4c	#382a4c	RGB(56, 42, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.