Brand identity b mark agency branding colors

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Created at 05/14/2020 11:39

The palette consists of Semi dark, Light, Dark colors. Accent colors #fcc484 and #1606df. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1606DF (darkest) to #FCC484 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1606DF, #444C6C, #5C5992, #B516E8, #BDB5DA, #FCC484

Palette Brand identity b mark agency branding colors combines 6 color codes:

HEX: #b516e8, RGB: (181, 22, 232); HEX: #fcc484, RGB: (252, 196, 132); HEX: #1606df, RGB: (22, 6, 223)

HEX: #5c5992, RGB: (92, 89, 146); HEX: #bdb5da, RGB: (189, 181, 218); HEX: #444c6c, RGB: (68, 76, 108)

Simplified version of palette colors

Shade of Dark Orchid, Tint of Burlywood, Tint of Medium Blue, Tint of Dark Slate Blue, Shade of Thistle, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity b mark agency branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b516e8	#b516e8	RGB(181, 22, 232)	—	—
#fcc484	#fcc484	RGB(252, 196, 132)	—	—
#1606df	#1606df	RGB(22, 6, 223)	—	—
#5c5992	#5c5992	RGB(92, 89, 146)	—	—
#bdb5da	#bdb5da	RGB(189, 181, 218)	—	—
#444c6c	#444c6c	RGB(68, 76, 108)	—	—

7 color pairs have low contrast and need improvement which may impact readability.