Created at 05/14/2020 11:39

Brand identity b mark agency branding colors

The palette consists of Light, Dark, Semi dark colors. Accent colors #fcc484 and #1606df. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #444C6C (darkest) to #BDB5DA (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #1606DF, #444C6C, #5C5992, #B516E8, #BDB5DA, #FCC484

Palette Brand identity b mark agency branding colors has combination of 6 codes colors:

HEX: #b516e8, RGB: (181, 22, 232); HEX: #fcc484, RGB: (252, 196, 132); HEX: #1606df, RGB: (22, 6, 223)

HEX: #5c5992, RGB: (92, 89, 146); HEX: #bdb5da, RGB: (189, 181, 218); HEX: #444c6c, RGB: (68, 76, 108)

Simplified version of palette colors

Tint of darkorchid, Shade of burlywood, Shade of mediumblue, Shade of darkslateblue, Tint of thistle, Shade of darkslateblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Brand identity b mark agency branding colors color codes HEX, RGB information in table

7 color pairs have low contrast and need improvement which may impact readability.