Branding illustrator brand identity vector palette

0.32k

Created at 05/15/2020 13:55

The palette consists of Semi dark, Light colors. Accent colors #245484 and #1c4c74. Palette has Cool colors temperature.

By lightness, this palette runs from #1C4C74 (darkest) to #ACBCCC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C4C74, #245484, #385064, #54749C, #96BCE2, #ACBCCC

Palette Branding illustrator brand identity vector palette combines 6 color codes:

HEX: #245484, RGB: (36, 84, 132); HEX: #96bce2, RGB: (150, 188, 226); HEX: #1c4c74, RGB: (28, 76, 116)

HEX: #54749c, RGB: (84, 116, 156); HEX: #acbccc, RGB: (172, 188, 204); HEX: #385064, RGB: (56, 80, 100)

Simplified version of palette colors

Tint of Dark Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue, Shade of Steel Blue, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding illustrator brand identity vector palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#245484	#245484	RGB(36, 84, 132)	—	—
#96bce2	#96bce2	RGB(150, 188, 226)	—	—
#1c4c74	#1c4c74	RGB(28, 76, 116)	—	—
#54749c	#54749c	RGB(84, 116, 156)	—	—
#acbccc	#acbccc	RGB(172, 188, 204)	—	—
#385064	#385064	RGB(56, 80, 100)	—	—

7 color pairs have low contrast and need improvement which may impact readability.