Brand identity water logo design colors

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Created at 06/04/2020 13:30

The palette consists of Light, Semi dark colors. Accent colors #417cbd and Goshawk Grey #444444. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #224062 (darkest) to #C8D9EC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 30% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #224062, #417CBD, #444444, #718499, #ACBCC5, #C8D9EC

Palette Brand identity water logo design colors combines 6 color codes:

HEX: #417cbd, RGB: (65, 124, 189); HEX: #c8d9ec, RGB: (200, 217, 236); HEX: #224062, RGB: (34, 64, 98)

HEX: #718499, RGB: (113, 132, 153); HEX: #acbcc5, RGB: (172, 188, 197); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Steel Blue, Tint of Light Steel Blue, Shade of Dark Slate Blue, Tint of Slate Gray, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity water logo design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#417cbd	#417cbd	RGB(65, 124, 189)	—	—
#c8d9ec	#c8d9ec	RGB(200, 217, 236)	—	—
#224062	#224062	RGB(34, 64, 98)	—	—
#718499	#718499	RGB(113, 132, 153)	—	—
#acbcc5	#acbcc5	RGB(172, 188, 197)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

4 color pairs have low contrast and need improvement which may impact readability.