Branding brand guideline identity design hex colors

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Created at 06/11/2020 19:57

The palette consists of Semi dark, Light colors. Accent colors #d4a894 and #4c6c24. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #552C25 (darkest) to #CEC2B7 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 38% across the palette.

The hues stay in one region of the color wheel, spanning about 78°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4C6C24, #552C25, #A45C4C, #AC5C4C, #CEC2B7, #D4A894

Palette Branding brand guideline identity design hex colors combines 6 color codes:

HEX: #ac5c4c, RGB: (172, 92, 76); HEX: #d4a894, RGB: (212, 168, 148); HEX: #4c6c24, RGB: (76, 108, 36)

HEX: #a45c4c, RGB: (164, 92, 76); HEX: #cec2b7, RGB: (206, 194, 183); HEX: #552c25, RGB: (85, 44, 37)

Simplified version of palette colors

Tint of Sienna, Tint of Dark Salmon, Shade of Dark Olive Green, Tint of Sienna, Tint of Silver, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Branding brand guideline identity design hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ac5c4c	#ac5c4c	RGB(172, 92, 76)	—	—
#d4a894	#d4a894	RGB(212, 168, 148)	—	—
#4c6c24	#4c6c24	RGB(76, 108, 36)	—	—
#a45c4c	#a45c4c	RGB(164, 92, 76)	—	—
#cec2b7	#cec2b7	RGB(206, 194, 183)	—	—
#552c25	#552c25	RGB(85, 44, 37)	—	—

5 color pairs have low contrast and need improvement which may impact readability.