Brand guideline logo branding identity
- White#ffffff
- Black#141414
- Anti-Flash White#f0f0f0
- Lawn Green#78f014
- Black Olive#3c3c3c
- Spring Frost#78f028
Created at 05/06/2023 12:32
The palette consists of Light, Dark, Semi dark colors. Accent colors Lawn Green #78f014 and Spring Frost #78f028. Palette has Neutral, Cool colors temperature.
By lightness, this palette runs from #141414 (darkest) to #FFFFFF (lightest). The lightness range is wide.
Overall saturation feels mostly muted (lower chroma) — 67% of colors are muted.
Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.
Most swatches read as neutral in color temperature (4 of 6).
HEX codes (sorted): #141414, #3C3C3C, #78F014, #78F028, #F0F0F0, #FFFFFF
Palette Brand guideline logo branding identity combines 6 color codes:
HEX: #ffffff, RGB: (255, 255, 255); HEX: #141414, RGB: (20, 20, 20); HEX: #f0f0f0, RGB: (240, 240, 240)
HEX: #78f014, RGB: (120, 240, 20); HEX: #3c3c3c, RGB: (60, 60, 60); HEX: #78f028, RGB: (120, 240, 40)
Simplified version of palette colors
White, Tint of Black, Shade of White Smoke, Shade of Lawn Green, Shade of Dark Slate Gray, Shade of Lawn Green
Color scheme was created by colorstudio
Color codes in palette
Brand guideline logo branding identity color codes HEX, RGB information in table
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#ffffff | #f0f0f0 | 1.13 |
#ffffff | #78f014 | 1.47 |
#ffffff | #78f028 | 1.46 |
#141414 | #3c3c3c | 1.67 |
#f0f0f0 | #78f014 | 1.29 |
#f0f0f0 | #78f028 | 1.28 |
Image palette Brand guideline logo branding identity png
Export Palette
Download the "Brand guideline logo branding identity" in multiple formats for seamless integration into your design projects.
Available formats: