Brand identity packaging logo branding agency

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Created at 06/12/2020 14:42

The palette consists of Light, Dark colors. Accent colors #74b4f3 and #bcbcbb. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #142234 (darkest) to #BCBCBB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #142234, #283246, #4678B8, #7293BB, #74B4F3, #BCBCBB

Palette Brand identity packaging logo branding agency combines 6 color codes:

HEX: #4678b8, RGB: (70, 120, 184); HEX: #74b4f3, RGB: (116, 180, 243); HEX: #142234, RGB: (20, 34, 52)

HEX: #7293bb, RGB: (114, 147, 187); HEX: #bcbcbb, RGB: (188, 188, 187); HEX: #283246, RGB: (40, 50, 70)

Simplified version of palette colors

Shade of Steel Blue, Shade of Light Sky Blue, Shade of Midnight Blue, Shade of Cornflower Blue, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity packaging logo branding agency color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4678b8	#4678b8	RGB(70, 120, 184)	—	—
#74b4f3	#74b4f3	RGB(116, 180, 243)	—	—
#142234	#142234	RGB(20, 34, 52)	—	—
#7293bb	#7293bb	RGB(114, 147, 187)	—	—
#bcbcbb	#bcbcbb	RGB(188, 188, 187)	—	—
#283246	#283246	RGB(40, 50, 70)	—	—

5 color pairs have low contrast and need improvement which may impact readability.