Brand identity packaging logo palette

0.24k

Created at 10/18/2019 06:11

The palette consists of Semi dark, Light, Dark colors. Accent colors #e7b5a0 and #6f1f06. Palette has Warm colors temperature.

By lightness, this palette runs from #6F1F06 (darkest) to #E7B5A0 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 48% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 25°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #6F1F06, #77393C, #A7695F, #BC4243, #D3BCAF, #E7B5A0

Palette Brand identity packaging logo palette combines 6 color codes:

HEX: #bc4243, RGB: (188, 66, 67); HEX: #e7b5a0, RGB: (231, 181, 160); HEX: #6f1f06, RGB: (111, 31, 6)

HEX: #a7695f, RGB: (167, 105, 95); HEX: #d3bcaf, RGB: (211, 188, 175); HEX: #77393c, RGB: (119, 57, 60)

Simplified version of palette colors

Tint of Crimson, Tint of Dark Salmon, Tint of Maroon, Shade of Indian Red, Tint of Tan, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Brand identity packaging logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc4243	#bc4243	RGB(188, 66, 67)	—	—
#e7b5a0	#e7b5a0	RGB(231, 181, 160)	—	—
#6f1f06	#6f1f06	RGB(111, 31, 6)	—	—
#a7695f	#a7695f	RGB(167, 105, 95)	—	—
#d3bcaf	#d3bcaf	RGB(211, 188, 175)	—	—
#77393c	#77393c	RGB(119, 57, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.