Branding and identity logo design palette

0.2k

Created at 06/16/2020 16:56

The palette consists of Light, Semi dark colors. Accent colors #fcf48c and #1e6881. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3C4F34 (darkest) to #FCF48C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1E6881, #3C4F34, #A46C56, #CBC1B4, #E9DF27, #FCF48C

Palette Branding and identity logo design palette combines 6 color codes:

HEX: #e9df27, RGB: (233, 223, 39); HEX: #fcf48c, RGB: (252, 244, 140); HEX: #1e6881, RGB: (30, 104, 129)

HEX: #a46c56, RGB: (164, 108, 86); HEX: #cbc1b4, RGB: (203, 193, 180); HEX: #3c4f34, RGB: (60, 79, 52)

Simplified version of palette colors

Shade of Yellow, Tint of Khaki, Tint of Dark Slate Gray, Tint of Sienna, Tint of Silver, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding and identity logo design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e9df27	#e9df27	RGB(233, 223, 39)	—	—
#fcf48c	#fcf48c	RGB(252, 244, 140)	—	—
#1e6881	#1e6881	RGB(30, 104, 129)	—	—
#a46c56	#a46c56	RGB(164, 108, 86)	—	—
#cbc1b4	#cbc1b4	RGB(203, 193, 180)	—	—
#3c4f34	#3c4f34	RGB(60, 79, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.