Packagedesign minimalist design branding

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Created at 07/13/2020 21:16

The palette consists of Semi dark, Light, Dark colors. Accent colors #3c048c and #9e8f63. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #3C048C (darkest) to #C4BECA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 140° of the color wheel.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #3C048C, #601BB0, #614133, #9E8F63, #C4BECA, #D89995

Palette Packagedesign minimalist design branding combines 6 color codes:

HEX: #601bb0, RGB: (96, 27, 176); HEX: #d89995, RGB: (216, 153, 149); HEX: #3c048c, RGB: (60, 4, 140)

HEX: #9e8f63, RGB: (158, 143, 99); HEX: #c4beca, RGB: (196, 190, 202); HEX: #614133, RGB: (97, 65, 51)

Simplified version of palette colors

Tint of Indigo, Tint of Rosy Brown, Shade of Indigo, Shade of Dark Khaki, Tint of Silver, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Packagedesign minimalist design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#601bb0	#601bb0	RGB(96, 27, 176)	—	—
#d89995	#d89995	RGB(216, 153, 149)	—	—
#3c048c	#3c048c	RGB(60, 4, 140)	—	—
#9e8f63	#9e8f63	RGB(158, 143, 99)	—	—
#c4beca	#c4beca	RGB(196, 190, 202)	—	—
#614133	#614133	RGB(97, 65, 51)	—	—

6 color pairs have low contrast and need improvement which may impact readability.