Branding colors palette

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Created at 07/15/2020 18:27

The palette consists of Light, Semi dark colors. Accent colors #fa7d07 and #2c4f5c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C4F5C (darkest) to #F8D8AF (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #2C4F5C, #6C949C, #C05C12, #C3D5AC, #F8D8AF, #FA7D07

Palette Branding colors palette combines 6 color codes:

HEX: #fa7d07, RGB: (250, 125, 7); HEX: #f8d8af, RGB: (248, 216, 175); HEX: #c05c12, RGB: (192, 92, 18)

HEX: #6c949c, RGB: (108, 148, 156); HEX: #c3d5ac, RGB: (195, 213, 172); HEX: #2c4f5c, RGB: (44, 79, 92)

Simplified version of palette colors

Shade of Dark Orange, Shade of Navajo White, Shade of Chocolate, Shade of Cadet Blue, Tint of Dark Sea Green, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fa7d07	#fa7d07	RGB(250, 125, 7)	—	—
#f8d8af	#f8d8af	RGB(248, 216, 175)	—	—
#c05c12	#c05c12	RGB(192, 92, 18)	—	—
#6c949c	#6c949c	RGB(108, 148, 156)	—	—
#c3d5ac	#c3d5ac	RGB(195, 213, 172)	—	—
#2c4f5c	#2c4f5c	RGB(44, 79, 92)	—	—

6 color pairs have low contrast and need improvement which may impact readability.