Packagingdesign identity branding colour palette

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Created at 07/19/2020 16:53

The palette consists of Light, Semi dark colors. Accent colors #f2720a and #295d5b. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #295D5B (darkest) to #B2C4C6 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #295D5B, #9C4310, #AC8454, #B2C4C6, #F2720A, #F3A37B

Palette Packagingdesign identity branding colour palette combines 6 color codes:

HEX: #f2720a, RGB: (242, 114, 10); HEX: #f3a37b, RGB: (243, 163, 123); HEX: #9c4310, RGB: (156, 67, 16)

HEX: #ac8454, RGB: (172, 132, 84); HEX: #b2c4c6, RGB: (178, 196, 198); HEX: #295d5b, RGB: (41, 93, 91)

Simplified version of palette colors

Tint of Chocolate, Shade of Light Salmon, Shade of Sienna, Shade of Peru, Shade of Silver, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Packagingdesign identity branding colour palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f2720a	#f2720a	RGB(242, 114, 10)	—	—
#f3a37b	#f3a37b	RGB(243, 163, 123)	—	—
#9c4310	#9c4310	RGB(156, 67, 16)	—	—
#ac8454	#ac8454	RGB(172, 132, 84)	—	—
#b2c4c6	#b2c4c6	RGB(178, 196, 198)	—	—
#295d5b	#295d5b	RGB(41, 93, 91)	—	—

8 color pairs have low contrast and need improvement which may impact readability.