Design graphic brand identity logo colours

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Created at 09/26/2020 08:31

The palette consists of Light, Dark, Semi dark colors. Accent colors #d44d4e and #0c2c3c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0C2C3C (darkest) to #7BBBAB (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C2C3C, #285055, #7BBBAB, #8BB4AC, #D44D4E, #D47BB3

Palette Design graphic brand identity logo colours combines 6 color codes:

HEX: #d44d4e, RGB: (212, 77, 78); HEX: #d47bb3, RGB: (212, 123, 179); HEX: #0c2c3c, RGB: (12, 44, 60)

HEX: #7bbbab, RGB: (123, 187, 171); HEX: #8bb4ac, RGB: (139, 180, 172); HEX: #285055, RGB: (40, 80, 85)

Simplified version of palette colors

Shade of Indian Red, Shade of Hot Pink, Tint of Midnight Blue, Shade of Medium Aquamarine, Tint of Cadet Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design graphic brand identity logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d44d4e	#d44d4e	RGB(212, 77, 78)	—	—
#d47bb3	#d47bb3	RGB(212, 123, 179)	—	—
#0c2c3c	#0c2c3c	RGB(12, 44, 60)	—	—
#7bbbab	#7bbbab	RGB(123, 187, 171)	—	—
#8bb4ac	#8bb4ac	RGB(139, 180, 172)	—	—
#285055	#285055	RGB(40, 80, 85)	—	—

7 color pairs have low contrast and need improvement which may impact readability.