Brand identity system logo reading colours

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Created at 07/28/2020 19:52

The palette consists of Light, Semi dark colors. Accent colors #f5c733 and #05629a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #653B2C (darkest) to #F5C733 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #05629A, #653B2C, #A16177, #D1C2B1, #F1BF83, #F5C733

Palette Brand identity system logo reading colours combines 6 color codes:

HEX: #f5c733, RGB: (245, 199, 51); HEX: #f1bf83, RGB: (241, 191, 131); HEX: #05629a, RGB: (5, 98, 154)

HEX: #a16177, RGB: (161, 97, 119); HEX: #d1c2b1, RGB: (209, 194, 177); HEX: #653b2c, RGB: (101, 59, 44)

Simplified version of palette colors

Shade of Gold, Tint of Burlywood, Shade of Steel Blue, Shade of Pale Violet Red, Tint of Silver, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Brand identity system logo reading colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f5c733	#f5c733	RGB(245, 199, 51)	—	—
#f1bf83	#f1bf83	RGB(241, 191, 131)	—	—
#05629a	#05629a	RGB(5, 98, 154)	—	—
#a16177	#a16177	RGB(161, 97, 119)	—	—
#d1c2b1	#d1c2b1	RGB(209, 194, 177)	—	—
#653b2c	#653b2c	RGB(101, 59, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.