Branding brand guide logo mark hex colors

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Created at 08/09/2020 11:27

The palette consists of Semi dark, Light colors. Accent colors #be1c75 and #248c94. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #273253 (darkest) to #84E0DC (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #248C94, #273253, #84A464, #84E0DC, #BE1C75, #C9B994

Palette Branding brand guide logo mark hex colors combines 6 color codes:

HEX: #be1c75, RGB: (190, 28, 117); HEX: #84e0dc, RGB: (132, 224, 220); HEX: #248c94, RGB: (36, 140, 148)

HEX: #84a464, RGB: (132, 164, 100); HEX: #c9b994, RGB: (201, 185, 148); HEX: #273253, RGB: (39, 50, 83)

Simplified version of palette colors

Shade of Medium Violet Red, Shade of Pale Turquoise, Tint of Dark Cyan, Shade of Dark Sea Green, Tint of Tan, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding brand guide logo mark hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#be1c75	#be1c75	RGB(190, 28, 117)	—	—
#84e0dc	#84e0dc	RGB(132, 224, 220)	—	—
#248c94	#248c94	RGB(36, 140, 148)	—	—
#84a464	#84a464	RGB(132, 164, 100)	—	—
#c9b994	#c9b994	RGB(201, 185, 148)	—	—
#273253	#273253	RGB(39, 50, 83)	—	—

5 color pairs have low contrast and need improvement which may impact readability.