Branding brand identity logo design minimalist hex colors

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Created at 09/04/2020 06:12

The palette consists of Semi dark, Light, Dark colors. Accent colors #081f90 and #081f90. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #071B7D (darkest) to #E4E4EC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 16°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #071B7D, #081F90, #3C5CF4, #9CB4F4, #E4E4EC

Palette Branding brand identity logo design minimalist hex colors combines 6 color codes:

HEX: #3c5cf4, RGB: (60, 92, 244); HEX: #9cb4f4, RGB: (156, 180, 244); HEX: #071b7d, RGB: (7, 27, 125)

HEX: #081f90, RGB: (8, 31, 144); HEX: #e4e4ec, RGB: (228, 228, 236); HEX: #081f90, RGB: (8, 31, 144)

Simplified version of palette colors

Shade of Royal Blue, Shade of Light Steel Blue, Shade of Midnight Blue, Tint of Midnight Blue, Shade of Ghost White, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding brand identity logo design minimalist hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c5cf4	#3c5cf4	RGB(60, 92, 244)	—	—
#9cb4f4	#9cb4f4	RGB(156, 180, 244)	—	—
#071b7d	#071b7d	RGB(7, 27, 125)	—	—
#081f90	#081f90	RGB(8, 31, 144)	—	—
#e4e4ec	#e4e4ec	RGB(228, 228, 236)	—	—
#081f90	#081f90	RGB(8, 31, 144)	—	—

4 color pairs have low contrast and need improvement which may impact readability.