Branding brand identity logo design minimalist hex colors

The palette consists of Semi dark, Light, Dark colors. Accent colors #081f90 and #081f90. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #071B7D (darkest) to #E4E4EC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

Hue spacing suggests a mostly analogous cluster spanning about 16° (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #071B7D, #081F90, #3C5CF4, #9CB4F4, #E4E4EC

Palette Branding brand identity logo design minimalist hex colors has combination of 6 codes colors:

HEX: #3c5cf4, RGB: (60, 92, 244); HEX: #9cb4f4, RGB: (156, 180, 244); HEX: #071b7d, RGB: (7, 27, 125)

HEX: #081f90, RGB: (8, 31, 144); HEX: #e4e4ec, RGB: (228, 228, 236); HEX: #081f90, RGB: (8, 31, 144)

Simplified version of palette colors

Tint of royalblue, Tint of lightsteelblue, Tint of midnightblue, Shade of midnightblue, Tint of ghostwhite, Shade of midnightblue

Color scheme was created by colorswall

Colors codes in palette

Branding brand identity logo design minimalist hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c5cf4	#3c5cf4	RGB(60, 92, 244)	—	—
#9cb4f4	#9cb4f4	RGB(156, 180, 244)	—	—
#071b7d	#071b7d	RGB(7, 27, 125)	—	—
#081f90	#081f90	RGB(8, 31, 144)	—	—
#e4e4ec	#e4e4ec	RGB(228, 228, 236)	—	—
#081f90	#081f90	RGB(8, 31, 144)	—	—

4 color pairs have low contrast and need improvement which may impact readability.