Minimal brand identity branding design colors

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Created at 09/05/2020 12:53

The palette consists of Light, Semi dark, Dark colors. Accent colors #4492f6 and #60b3fb. Palette has Cool colors temperature.

By lightness, this palette runs from #342D54 (darkest) to #60B3FB (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 57% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 59°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #253C89, #342D54, #4492F6, #60B3FB, #75559E, #AB91CB

Palette Minimal brand identity branding design colors combines 6 color codes:

HEX: #4492f6, RGB: (68, 146, 246); HEX: #60b3fb, RGB: (96, 179, 251); HEX: #253c89, RGB: (37, 60, 137)

HEX: #75559e, RGB: (117, 85, 158); HEX: #ab91cb, RGB: (171, 145, 203); HEX: #342d54, RGB: (52, 45, 84)

Simplified version of palette colors

Tint of Dodger Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Shade of Slate Blue, Shade of Plum, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Minimal brand identity branding design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4492f6	#4492f6	RGB(68, 146, 246)	—	—
#60b3fb	#60b3fb	RGB(96, 179, 251)	—	—
#253c89	#253c89	RGB(37, 60, 137)	—	—
#75559e	#75559e	RGB(117, 85, 158)	—	—
#ab91cb	#ab91cb	RGB(171, 145, 203)	—	—
#342d54	#342d54	RGB(52, 45, 84)	—	—

6 color pairs have low contrast and need improvement which may impact readability.