Branding advertising graphic colors

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Created at 10/21/2019 05:56

The palette consists of Light, Semi dark colors. Accent colors #049cfc and #5c5a3f. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #5C5A3F (darkest) to #DEE1EC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #049CFC, #08DA1C, #4E909F, #5C5A3F, #94CCEE, #DEE1EC

Palette Branding advertising graphic colors combines 6 color codes:

HEX: #049cfc, RGB: (4, 156, 252); HEX: #94ccee, RGB: (148, 204, 238); HEX: #08da1c, RGB: (8, 218, 28)

HEX: #4e909f, RGB: (78, 144, 159); HEX: #dee1ec, RGB: (222, 225, 236); HEX: #5c5a3f, RGB: (92, 90, 63)

Simplified version of palette colors

Shade of Dodger Blue, Tint of Light Sky Blue, Shade of Lime Green, Shade of Cadet Blue, Shade of Lavender, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding advertising graphic colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#049cfc	#049cfc	RGB(4, 156, 252)	—	—
#94ccee	#94ccee	RGB(148, 204, 238)	—	—
#08da1c	#08da1c	RGB(8, 218, 28)	—	—
#4e909f	#4e909f	RGB(78, 144, 159)	—	—
#dee1ec	#dee1ec	RGB(222, 225, 236)	—	—
#5c5a3f	#5c5a3f	RGB(92, 90, 63)	—	—

8 color pairs have low contrast and need improvement which may impact readability.