Art direction packaging package design branding

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Created at 02/19/2020 22:02

The palette consists of Light, Semi dark colors. Accent colors #ea9405 and #f4c296. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #665134 (darkest) to #F4C296 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 32°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #665134, #A9995C, #BA3F14, #CCC1B1, #EA9405, #F4C296

Palette Art direction packaging package design branding combines 6 color codes:

HEX: #ea9405, RGB: (234, 148, 5); HEX: #f4c296, RGB: (244, 194, 150); HEX: #ba3f14, RGB: (186, 63, 20)

HEX: #a9995c, RGB: (169, 153, 92); HEX: #ccc1b1, RGB: (204, 193, 177); HEX: #665134, RGB: (102, 81, 52)

Simplified version of palette colors

Shade of Orange, Tint of burlywood, Shade of sienna, Shade of darkkhaki, Tint of Silver, Shade of saddlebrown

Color scheme was created by colorswall

Color codes in palette

Art direction packaging package design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ea9405	#ea9405	RGB(234, 148, 5)	—	—
#f4c296	#f4c296	RGB(244, 194, 150)	—	—
#ba3f14	#ba3f14	RGB(186, 63, 20)	—	—
#a9995c	#a9995c	RGB(169, 153, 92)	—	—
#ccc1b1	#ccc1b1	RGB(204, 193, 177)	—	—
#665134	#665134	RGB(102, 81, 52)	—	Wild Chocolate

8 color pairs have low contrast and need improvement which may impact readability.