Label packaging brand identity design colors palette

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Created at 09/10/2020 12:11

The palette consists of Light, Semi dark colors. Accent colors #f1cc67 and #b3c0ce. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #A65A15 (darkest) to #F1CC67 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #667C37, #A65A15, #B16561, #B3C0CE, #E4A94C, #F1CC67

Palette Label packaging brand identity design colors palette combines 6 color codes:

HEX: #e4a94c, RGB: (228, 169, 76); HEX: #f1cc67, RGB: (241, 204, 103); HEX: #a65a15, RGB: (166, 90, 21)

HEX: #b16561, RGB: (177, 101, 97); HEX: #b3c0ce, RGB: (179, 192, 206); HEX: #667c37, RGB: (102, 124, 55)

Simplified version of palette colors

Tint of Goldenrod, Tint of Gold, Tint of Sienna, Shade of Indian Red, Shade of Light Steel Blue, Tint of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Label packaging brand identity design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e4a94c	#e4a94c	RGB(228, 169, 76)	—	—
#f1cc67	#f1cc67	RGB(241, 204, 103)	—	—
#a65a15	#a65a15	RGB(166, 90, 21)	—	—
#b16561	#b16561	RGB(177, 101, 97)	—	—
#b3c0ce	#b3c0ce	RGB(179, 192, 206)	—	—
#667c37	#667c37	RGB(102, 124, 55)	—	—

6 color pairs have low contrast and need improvement which may impact readability.