Logo beauty branding new colors palette

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Created at 09/11/2020 14:01

The palette consists of Light, Dark, Semi dark colors. Accent colors #8ad8c4 and #0b143b. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0B143B (darkest) to #8AD8C4 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 64°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0B143B, #3A455F, #44BCA4, #6F7788, #8AD8C4, #ADCCCC

Palette Logo beauty branding new colors palette combines 6 color codes:

HEX: #44bca4, RGB: (68, 188, 164); HEX: #8ad8c4, RGB: (138, 216, 196); HEX: #0b143b, RGB: (11, 20, 59)

HEX: #6f7788, RGB: (111, 119, 136); HEX: #adcccc, RGB: (173, 204, 204); HEX: #3a455f, RGB: (58, 69, 95)

Simplified version of palette colors

Tint of Light Sea Green, Tint of Medium Aquamarine, Shade of Midnight Blue, Shade of Slate Gray, Shade of Powder Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo beauty branding new colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#44bca4	#44bca4	RGB(68, 188, 164)	—	—
#8ad8c4	#8ad8c4	RGB(138, 216, 196)	—	—
#0b143b	#0b143b	RGB(11, 20, 59)	—	—
#6f7788	#6f7788	RGB(111, 119, 136)	—	—
#adcccc	#adcccc	RGB(173, 204, 204)	—	—
#3a455f	#3a455f	RGB(58, 69, 95)	—	—

5 color pairs have low contrast and need improvement which may impact readability.