Identity brand logodesign colours

0.23k

Created at 10/22/2019 17:31

The palette consists of Semi dark, Light, Dark colors. Accent colors #72fbc4 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #ECF5F6 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 77°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C0C0C, #0C1978, #0E1D8A, #4559EC, #72FBC4, #ECF5F6

Palette Identity brand logodesign colours combines 6 color codes:

HEX: #4559ec, RGB: (69, 89, 236); HEX: #72fbc4, RGB: (114, 251, 196); HEX: #0c1978, RGB: (12, 25, 120)

HEX: #0e1d8a, RGB: (14, 29, 138); HEX: #ecf5f6, RGB: (236, 245, 246); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of slateblue, Shade of aquamarine, Shade of midnightblue, Tint of midnightblue, Shade of azure, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Identity brand logodesign colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4559ec	#4559ec	RGB(69, 89, 236)	—	—
#72fbc4	#72fbc4	RGB(114, 251, 196)	—	—
#0c1978	#0c1978	RGB(12, 25, 120)	—	—
#0e1d8a	#0e1d8a	RGB(14, 29, 138)	—	—
#ecf5f6	#ecf5f6	RGB(236, 245, 246)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.