Brand identity design unfold folded hex colors

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Created at 09/15/2020 20:58

The palette consists of Light, Semi dark, Dark colors. Accent colors #fc841c and #974701. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #18140C (darkest) to #FC841C (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #18140C, #744411, #944504, #974701, #F88424, #FC841C

Palette Brand identity design unfold folded hex colors combines 6 color codes:

HEX: #fc841c, RGB: (252, 132, 28); HEX: #f88424, RGB: (248, 132, 36); HEX: #744411, RGB: (116, 68, 17)

HEX: #974701, RGB: (151, 71, 1); HEX: #944504, RGB: (148, 69, 4); HEX: #18140c, RGB: (24, 20, 12)

Simplified version of palette colors

Shade of Dark Orange, Shade of Dark Orange, Shade of Saddle Brown, Tint of Saddle Brown, Tint of Saddle Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity design unfold folded hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc841c	#fc841c	RGB(252, 132, 28)	—	—
#f88424	#f88424	RGB(248, 132, 36)	—	—
#744411	#744411	RGB(116, 68, 17)	—	—
#974701	#974701	RGB(151, 71, 1)	—	—
#944504	#944504	RGB(148, 69, 4)	—	—
#18140c	#18140c	RGB(24, 20, 12)	—	—

4 color pairs have low contrast and need improvement which may impact readability.