Identity branding logo bubble palette

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Created at 09/16/2020 10:54

The palette consists of Semi dark, Light, Dark colors. Accent colors #bb0675 and #1c2c78. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #452D1F (darkest) to #C0A89D (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1C2C78, #452D1F, #6E719E, #BB0675, #C0A89D, #D44A8C

Palette Identity branding logo bubble palette combines 6 color codes:

HEX: #bb0675, RGB: (187, 6, 117); HEX: #d44a8c, RGB: (212, 74, 140); HEX: #1c2c78, RGB: (28, 44, 120)

HEX: #6e719e, RGB: (110, 113, 158); HEX: #c0a89d, RGB: (192, 168, 157); HEX: #452d1f, RGB: (69, 45, 31)

Simplified version of palette colors

Shade of Medium Violet Red, Tint of Deep Pink, Tint of Midnight Blue, Shade of Slate Gray, Tint of Dark Gray, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Identity branding logo bubble palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bb0675	#bb0675	RGB(187, 6, 117)	—	—
#d44a8c	#d44a8c	RGB(212, 74, 140)	—	—
#1c2c78	#1c2c78	RGB(28, 44, 120)	—	—
#6e719e	#6e719e	RGB(110, 113, 158)	—	—
#c0a89d	#c0a89d	RGB(192, 168, 157)	—	—
#452d1f	#452d1f	RGB(69, 45, 31)	—	—

5 color pairs have low contrast and need improvement which may impact readability.