Logo concept modern brand identity minimal best colors palette

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Created at 09/16/2020 11:37

The palette consists of Semi dark, Light, Dark colors. Accent colors #641cfb and #2b0282. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2B0282 (darkest) to #BCBCC2 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #2B0282, #4C4C4C, #641CFB, #87868A, #A47CFC, #BCBCC2

Palette Logo concept modern brand identity minimal best colors palette combines 6 color codes:

HEX: #641cfb, RGB: (100, 28, 251); HEX: #a47cfc, RGB: (164, 124, 252); HEX: #2b0282, RGB: (43, 2, 130)

HEX: #87868a, RGB: (135, 134, 138); HEX: #bcbcc2, RGB: (188, 188, 194); HEX: #4c4c4c, RGB: (76, 76, 76)

Simplified version of palette colors

Shade of blueviolet, Tint of mediumpurple, Tint of Navy, Tint of Grey, Shade of Silver, Shade of dimgrey

Color scheme was created by colorswall

Color codes in palette

Logo concept modern brand identity minimal best colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#641cfb	#641cfb	RGB(100, 28, 251)	—	—
#a47cfc	#a47cfc	RGB(164, 124, 252)	—	—
#2b0282	#2b0282	RGB(43, 2, 130)	—	—
#87868a	#87868a	RGB(135, 134, 138)	—	—
#bcbcc2	#bcbcc2	RGB(188, 188, 194)	—	—
#4c4c4c	#4c4c4c	RGB(76, 76, 76)	—	—

6 color pairs have low contrast and need improvement which may impact readability.