Brandbook blue marco brand guidelines colors

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Created at 09/21/2020 06:34

The palette consists of Light, Semi dark, Dark colors. Accent colors #34d3b3 and #3d46e2. Palette has Cool colors temperature.

By lightness, this palette runs from #262D33 (darkest) to #B7BFD4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 69°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #262D33, #2F369B, #34D3B3, #3D46E2, #90B0CC, #B7BFD4

Palette Brandbook blue marco brand guidelines colors combines 6 color codes:

HEX: #34d3b3, RGB: (52, 211, 179); HEX: #3d46e2, RGB: (61, 70, 226); HEX: #2f369b, RGB: (47, 54, 155)

HEX: #90b0cc, RGB: (144, 176, 204); HEX: #b7bfd4, RGB: (183, 191, 212); HEX: #262d33, RGB: (38, 45, 51)

Simplified version of palette colors

Shade of Medium Aquamarine, Shade of Slate Blue, Shade of Dark Slate Blue, Shade of Light Steel Blue, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brandbook blue marco brand guidelines colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#34d3b3	#34d3b3	RGB(52, 211, 179)	—	—
#3d46e2	#3d46e2	RGB(61, 70, 226)	—	—
#2f369b	#2f369b	RGB(47, 54, 155)	—	—
#90b0cc	#90b0cc	RGB(144, 176, 204)	—	—
#b7bfd4	#b7bfd4	RGB(183, 191, 212)	—	—
#262d33	#262d33	RGB(38, 45, 51)	—	—

5 color pairs have low contrast and need improvement which may impact readability.