Brandbook matching logo style guide colours

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Created at 06/15/2020 20:54

The palette consists of Light, Dark, Semi dark colors. Accent colors #de335a and #ed988f. Palette has Warm colors temperature.

By lightness, this palette runs from #4D1D2C (darkest) to #ED988F (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 36°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #4D1D2C, #64384E, #8C5D60, #BCA8AC, #DE335A, #ED988F

Palette Brandbook matching logo style guide colours combines 6 color codes:

HEX: #de335a, RGB: (222, 51, 90); HEX: #ed988f, RGB: (237, 152, 143); HEX: #4d1d2c, RGB: (77, 29, 44)

HEX: #8c5d60, RGB: (140, 93, 96); HEX: #bca8ac, RGB: (188, 168, 172); HEX: #64384e, RGB: (100, 56, 78)

Simplified version of palette colors

Tint of Crimson, Tint of Light Coral, Tint of Maroon, Shade of Indian Red, Tint of Dark Gray, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Brandbook matching logo style guide colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#de335a	#de335a	RGB(222, 51, 90)	—	—
#ed988f	#ed988f	RGB(237, 152, 143)	—	—
#4d1d2c	#4d1d2c	RGB(77, 29, 44)	—	—
#8c5d60	#8c5d60	RGB(140, 93, 96)	—	—
#bca8ac	#bca8ac	RGB(188, 168, 172)	—	—
#64384e	#64384e	RGB(100, 56, 78)	—	—

5 color pairs have low contrast and need improvement which may impact readability.