Branding design idenity f letter logo palette

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Created at 09/27/2020 14:12

The palette consists of Light, Semi dark colors. Accent colors #dcec5c and #6b760d. Palette has Warm colors temperature.

By lightness, this palette runs from #4C4C34 (darkest) to #E4EC63 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #4C4C34, #6B760D, #818810, #A6B052, #DCEC5C, #E4EC63

Palette Branding design idenity f letter logo palette combines 6 color codes:

HEX: #dcec5c, RGB: (220, 236, 92); HEX: #e4ec63, RGB: (228, 236, 99); HEX: #6b760d, RGB: (107, 118, 13)

HEX: #a6b052, RGB: (166, 176, 82); HEX: #818810, RGB: (129, 136, 16); HEX: #4c4c34, RGB: (76, 76, 52)

Simplified version of palette colors

Shade of Khaki, Shade of Khaki, Shade of Olive, Shade of Dark Khaki, Tint of Olive, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Branding design idenity f letter logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dcec5c	#dcec5c	RGB(220, 236, 92)	—	—
#e4ec63	#e4ec63	RGB(228, 236, 99)	—	—
#6b760d	#6b760d	RGB(107, 118, 13)	—	—
#a6b052	#a6b052	RGB(166, 176, 82)	—	—
#818810	#818810	RGB(129, 136, 16)	—	—
#4c4c34	#4c4c34	RGB(76, 76, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.