Brand design and identity branding

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Created at 09/29/2020 06:19

The palette consists of Light, Semi dark colors. Accent colors #ac7404 and #fceccc. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #FCECCC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 34°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3C3C3C, #8C443C, #AC2617, #AC7404, #BFBDB8, #FCECCC

Palette Brand design and identity branding combines 6 color codes:

HEX: #ac7404, RGB: (172, 116, 4); HEX: #fceccc, RGB: (252, 236, 204); HEX: #ac2617, RGB: (172, 38, 23)

HEX: #8c443c, RGB: (140, 68, 60); HEX: #bfbdb8, RGB: (191, 189, 184); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Shade of Dark Goldenrod, Shade of Papaya Whip, Shade of Firebrick, Tint of Brown, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand design and identity branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ac7404	#ac7404	RGB(172, 116, 4)	—	—
#fceccc	#fceccc	RGB(252, 236, 204)	—	—
#ac2617	#ac2617	RGB(172, 38, 23)	—	—
#8c443c	#8c443c	RGB(140, 68, 60)	—	—
#bfbdb8	#bfbdb8	RGB(191, 189, 184)	—	—
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.