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Created at 09/29/2020 06:19
  0.25k

Brand design and identity branding

  • #ac7404
  • #fceccc
  • #ac2617
  • #8c443c
  • #bfbdb8
  • #3c3c3c
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The palette consists of Light, Semi dark colors. Accent colors #ac7404 and #fceccc. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #FCECCC (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans warm.

HEX codes (sorted): #3C3C3C, #8C443C, #AC2617, #AC7404, #BFBDB8, #FCECCC

Palette Brand design and identity branding has combination of 6 codes colors:
HEX: #ac7404, RGB: (172, 116, 4); HEX: #fceccc, RGB: (252, 236, 204); HEX: #ac2617, RGB: (172, 38, 23)
HEX: #8c443c, RGB: (140, 68, 60); HEX: #bfbdb8, RGB: (191, 189, 184); HEX: #3c3c3c, RGB: (60, 60, 60)
Simplified version of palette colors
Tint of darkgoldenrod, Tint of papayawhip, Tint of firebrick, Shade of brown, Tint of Silver, Tint of darkslategrey
Color scheme was created by colorswall

Colors codes in palette

Brand design and identity branding color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#ac7404 #ac7404 RGB(172, 116, 4)
#fceccc #fceccc RGB(252, 236, 204)
#ac2617 #ac2617 RGB(172, 38, 23)
#8c443c #8c443c RGB(140, 68, 60)
#bfbdb8 #bfbdb8 RGB(191, 189, 184)
#3c3c3c #3c3c3c RGB(60, 60, 60)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#ac7404
#ac2617
1.72
#ac7404
#8c443c
1.74
#fceccc
#bfbdb8
1.6
#ac2617
#8c443c
1.01
#ac2617
#3c3c3c
1.59
#8c443c
#3c3c3c
1.57

Image palette Brand design and identity branding png

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