Branding logo identity symbol palette

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Created at 12/01/2020 12:03

The palette consists of Semi dark, Light, Dark colors. Accent colors #0434fa and #86dcf8. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0B2799 (darkest) to #86DCF8 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 34°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0434FA, #0B2799, #454750, #86DCF8, #8799C4, #BCBCC9

Palette Branding logo identity symbol palette combines 6 color codes:

HEX: #0434fa, RGB: (4, 52, 250); HEX: #86dcf8, RGB: (134, 220, 248); HEX: #0b2799, RGB: (11, 39, 153)

HEX: #8799c4, RGB: (135, 153, 196); HEX: #bcbcc9, RGB: (188, 188, 201); HEX: #454750, RGB: (69, 71, 80)

Simplified version of palette colors

Tint of Blue, Tint of Sky Blue, Tint of Midnight Blue, Tint of Cornflower Blue, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding logo identity symbol palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0434fa	#0434fa	RGB(4, 52, 250)	—	—
#86dcf8	#86dcf8	RGB(134, 220, 248)	—	—
#0b2799	#0b2799	RGB(11, 39, 153)	—	—
#8799c4	#8799c4	RGB(135, 153, 196)	—	—
#bcbcc9	#bcbcc9	RGB(188, 188, 201)	—	—
#454750	#454750	RGB(69, 71, 80)	—	—

6 color pairs have low contrast and need improvement which may impact readability.