Branding typography

0.16k

Created at 12/07/2020 11:14

The palette consists of Light, Semi dark, Dark colors. Accent colors #24b4bc and #187a80. Palette has Cool colors temperature.

By lightness, this palette runs from #132C2C (darkest) to #8CD4DA (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 57% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #132C2C, #187A80, #23949C, #24B4BC, #256D73, #8CD4DA

Palette Branding typography combines 6 color codes:

HEX: #24b4bc, RGB: (36, 180, 188); HEX: #8cd4da, RGB: (140, 212, 218); HEX: #23949c, RGB: (35, 148, 156)

HEX: #187a80, RGB: (24, 122, 128); HEX: #256d73, RGB: (37, 109, 115); HEX: #132c2c, RGB: (19, 44, 44)

Simplified version of palette colors

Tint of Light Sea Green, Shade of Powder Blue, Tint of Dark Cyan, Tint of Teal, Shade of Teal, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding typography color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#24b4bc	#24b4bc	RGB(36, 180, 188)	—	—
#8cd4da	#8cd4da	RGB(140, 212, 218)	—	—
#23949c	#23949c	RGB(35, 148, 156)	—	—
#187a80	#187a80	RGB(24, 122, 128)	—	—
#256d73	#256d73	RGB(37, 109, 115)	—	Antigua
#132c2c	#132c2c	RGB(19, 44, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.