Brand logo concept colours

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Created at 11/04/2019 05:19

The palette consists of Light, Semi dark colors. Accent colors #fc6c04 and #f4be8c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #4C4C44 (darkest) to #F1E9DF (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #4C4C44, #7F3C0D, #ABA39D, #F1E9DF, #F4BE8C, #FC6C04

Palette Brand logo concept colours combines 6 color codes:

HEX: #fc6c04, RGB: (252, 108, 4); HEX: #f4be8c, RGB: (244, 190, 140); HEX: #7f3c0d, RGB: (127, 60, 13)

HEX: #aba39d, RGB: (171, 163, 157); HEX: #f1e9df, RGB: (241, 233, 223); HEX: #4c4c44, RGB: (76, 76, 68)

Simplified version of palette colors

Tint of Chocolate, Tint of Burlywood, Shade of Saddle Brown, Shade of Dark Gray, Shade of Linen, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand logo concept colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc6c04	#fc6c04	RGB(252, 108, 4)	—	—
#f4be8c	#f4be8c	RGB(244, 190, 140)	—	—
#7f3c0d	#7f3c0d	RGB(127, 60, 13)	—	—
#aba39d	#aba39d	RGB(171, 163, 157)	—	—
#f1e9df	#f1e9df	RGB(241, 233, 223)	—	—
#4c4c44	#4c4c44	RGB(76, 76, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.