Identity logomark mark logos palette

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Created at 11/04/2019 06:11

The palette consists of Light, Semi dark, Dark colors. Accent colors #f4c435 and #252f4b. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #252F4B (darkest) to #F4C435 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #252F4B, #806C47, #A74531, #BFABA9, #E98D31, #F4C435

Palette Identity logomark mark logos palette combines 6 color codes:

HEX: #e98d31, RGB: (233, 141, 49); HEX: #f4c435, RGB: (244, 196, 53); HEX: #a74531, RGB: (167, 69, 49)

HEX: #806c47, RGB: (128, 108, 71); HEX: #bfaba9, RGB: (191, 171, 169); HEX: #252f4b, RGB: (37, 47, 75)

Simplified version of palette colors

Shade of Dark Orange, Shade of Gold, Tint of Brown, Shade of Olive, Tint of Dark Gray, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Identity logomark mark logos palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e98d31	#e98d31	RGB(233, 141, 49)	—	—
#f4c435	#f4c435	RGB(244, 196, 53)	—	—
#a74531	#a74531	RGB(167, 69, 49)	—	—
#806c47	#806c47	RGB(128, 108, 71)	—	—
#bfaba9	#bfaba9	RGB(191, 171, 169)	—	—
#252f4b	#252f4b	RGB(37, 47, 75)	—	—

4 color pairs have low contrast and need improvement which may impact readability.