Created at 11/04/2019 06:11

Identity logomark mark logos palette

The palette consists of Light, Semi dark, Dark colors. Accent colors #f4c435 and #252f4b. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #252F4B (darkest) to #BFABA9 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #252F4B, #806C47, #A74531, #BFABA9, #E98D31, #F4C435

Palette Identity logomark mark logos palette has combination of 6 codes colors:

HEX: #e98d31, RGB: (233, 141, 49); HEX: #f4c435, RGB: (244, 196, 53); HEX: #a74531, RGB: (167, 69, 49)

HEX: #806c47, RGB: (128, 108, 71); HEX: #bfaba9, RGB: (191, 171, 169); HEX: #252f4b, RGB: (37, 47, 75)

Simplified version of palette colors

Tint of darkorange, Tint of gold, Shade of brown, Tint of Olive, Shade of darkgrey, Shade of midnightblue

Color scheme was created by colorswall

Colors codes in palette

Identity logomark mark logos palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e98d31	#e98d31	RGB(233, 141, 49)	—	—
#f4c435	#f4c435	RGB(244, 196, 53)	—	—
#a74531	#a74531	RGB(167, 69, 49)	—	—
#806c47	#806c47	RGB(128, 108, 71)	—	—
#bfaba9	#bfaba9	RGB(191, 171, 169)	—	—
#252f4b	#252f4b	RGB(37, 47, 75)	—	—

4 color pairs have low contrast and need improvement which may impact readability.