Logo art direction design branding colours

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Created at 12/30/2020 09:18

The palette consists of Light, Semi dark colors. Accent colors #cd4005 and #a3b9c6. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #374850 (darkest) to #FAC036 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #374850, #A3B9C6, #A58964, #CD4005, #F39806, #FAC036

Palette Logo art direction design branding colours combines 6 color codes:

HEX: #f39806, RGB: (243, 152, 6); HEX: #fac036, RGB: (250, 192, 54); HEX: #cd4005, RGB: (205, 64, 5)

HEX: #a58964, RGB: (165, 137, 100); HEX: #a3b9c6, RGB: (163, 185, 198); HEX: #374850, RGB: (55, 72, 80)

Simplified version of palette colors

Shade of Orange, Tint of Goldenrod, Tint of Red, Shade of Peru, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo art direction design branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f39806	#f39806	RGB(243, 152, 6)	—	—
#fac036	#fac036	RGB(250, 192, 54)	—	—
#cd4005	#cd4005	RGB(205, 64, 5)	—	—
#a58964	#a58964	RGB(165, 137, 100)	—	—
#a3b9c6	#a3b9c6	RGB(163, 185, 198)	—	—
#374850	#374850	RGB(55, 72, 80)	—	—

8 color pairs have low contrast and need improvement which may impact readability.