Landing page brand identity guideline company logo design colors palette

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Created at 01/08/2021 13:24

The palette consists of Light, Semi dark, Dark colors. Accent colors #07d2f7 and #bcbcbc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1D3338 (darkest) to #6DF0FA (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #07D2F7, #1D3338, #24545C, #699AA2, #6DF0FA, #BCBCBC

Palette Landing page brand identity guideline company logo design colors palette combines 6 color codes:

HEX: #07d2f7, RGB: (7, 210, 247); HEX: #6df0fa, RGB: (109, 240, 250); HEX: #24545c, RGB: (36, 84, 92)

HEX: #699aa2, RGB: (105, 154, 162); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #1d3338, RGB: (29, 51, 56)

Simplified version of palette colors

Shade of Sky Blue, Tint of Cyan, Tint of Dark Slate Gray, Tint of Cadet Blue, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Landing page brand identity guideline company logo design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#07d2f7	#07d2f7	RGB(7, 210, 247)	—	—
#6df0fa	#6df0fa	RGB(109, 240, 250)	—	—
#24545c	#24545c	RGB(36, 84, 92)	—	—
#699aa2	#699aa2	RGB(105, 154, 162)	—	—
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#1d3338	#1d3338	RGB(29, 51, 56)	—	—

6 color pairs have low contrast and need improvement which may impact readability.