Brand identity webflow illustration landing page colors

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Created at 12/27/2019 23:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #bfbf3f and #0c0c04. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #0C0C04 (darkest) to #DDDD9B (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 30% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 20°.

Overall temperature among swatches leans warm (2 of 6).

HEX codes (sorted): #0C0C04, #535B43, #838B7A, #BCC4B7, #BFBF3F, #DDDD9B

Palette Brand identity webflow illustration landing page colors combines 6 color codes:

HEX: #bfbf3f, RGB: (191, 191, 63); HEX: #dddd9b, RGB: (221, 221, 155); HEX: #0c0c04, RGB: (12, 12, 4)

HEX: #838b7a, RGB: (131, 139, 122); HEX: #bcc4b7, RGB: (188, 196, 183); HEX: #535b43, RGB: (83, 91, 67)

Simplified version of palette colors

Tint of Dark Khaki, Shade of Pale Goldenrod, Tint of Black, Tint of Grey, Tint of Silver, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Brand identity webflow illustration landing page colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bfbf3f	#bfbf3f	RGB(191, 191, 63)	—	—
#dddd9b	#dddd9b	RGB(221, 221, 155)	—	—
#0c0c04	#0c0c04	RGB(12, 12, 4)	—	—
#838b7a	#838b7a	RGB(131, 139, 122)	—	—
#bcc4b7	#bcc4b7	RGB(188, 196, 183)	—	—
#535b43	#535b43	RGB(83, 91, 67)	—	—

5 color pairs have low contrast and need improvement which may impact readability.