Brand identity icon creative r letter hex colors

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Created at 01/10/2021 08:40

The palette consists of Semi dark, Light colors. Accent colors #3464d4 and #545ce4. Palette has Cool colors temperature.

By lightness, this palette runs from #2C3659 (darkest) to #99A9BA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 32°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #2C3659, #3464D4, #355774, #545CE4, #7777AE, #99A9BA

Palette Brand identity icon creative r letter hex colors combines 6 color codes:

HEX: #3464d4, RGB: (52, 100, 212); HEX: #545ce4, RGB: (84, 92, 228); HEX: #355774, RGB: (53, 87, 116)

HEX: #7777ae, RGB: (119, 119, 174); HEX: #99a9ba, RGB: (153, 169, 186); HEX: #2c3659, RGB: (44, 54, 89)

Simplified version of palette colors

Shade of Royal Blue, Shade of Slate Blue, Tint of Dark Slate Blue, Shade of Medium Purple, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity icon creative r letter hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3464d4	#3464d4	RGB(52, 100, 212)	—	—
#545ce4	#545ce4	RGB(84, 92, 228)	—	—
#355774	#355774	RGB(53, 87, 116)	—	—
#7777ae	#7777ae	RGB(119, 119, 174)	—	—
#99a9ba	#99a9ba	RGB(153, 169, 186)	—	—
#2c3659	#2c3659	RGB(44, 54, 89)	—	—

8 color pairs have low contrast and need improvement which may impact readability.