Branding logo wordmark double hex colors

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Created at 01/10/2021 09:28

The palette consists of Semi dark, Light, Dark colors. Accent colors #8c3cdc and #49197f. Palette has Cool colors temperature.

By lightness, this palette runs from #3B2753 (darkest) to #BA91E9 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 52% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #3B2753, #442B5C, #49197F, #6C449C, #8C3CDC, #BA91E9

Palette Branding logo wordmark double hex colors combines 6 color codes:

HEX: #8c3cdc, RGB: (140, 60, 220); HEX: #ba91e9, RGB: (186, 145, 233); HEX: #442b5c, RGB: (68, 43, 92)

HEX: #6c449c, RGB: (108, 68, 156); HEX: #49197f, RGB: (73, 25, 127); HEX: #3b2753, RGB: (59, 39, 83)

Simplified version of palette colors

Tint of Blue Violet, Shade of Plum, Shade of Dark Slate Blue, Tint of Dark Slate Blue, Tint of Indigo, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding logo wordmark double hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8c3cdc	#8c3cdc	RGB(140, 60, 220)	—	—
#ba91e9	#ba91e9	RGB(186, 145, 233)	—	—
#442b5c	#442b5c	RGB(68, 43, 92)	—	—
#6c449c	#6c449c	RGB(108, 68, 156)	—	—
#49197f	#49197f	RGB(73, 25, 127)	—	—
#3b2753	#3b2753	RGB(59, 39, 83)	—	—

7 color pairs have low contrast and need improvement which may impact readability.