Ui branding visual identity finance

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Created at 01/12/2021 14:23

The palette consists of Light, Dark colors. Accent colors #780c25 and #8a0e2b and #8a0e2b. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #24141B (darkest) to #F38CA4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #24141B, #780C25, #8A0E2B, #E61848, #F38CA4

Palette Ui branding visual identity finance combines 6 color codes:

HEX: #e61848, RGB: (230, 24, 72); HEX: #f38ca4, RGB: (243, 140, 164); HEX: #780c25, RGB: (120, 12, 37)

HEX: #8a0e2b, RGB: (138, 14, 43); HEX: #8a0e2b, RGB: (138, 14, 43); HEX: #24141b, RGB: (36, 20, 27)

Simplified version of palette colors

Tint of Crimson, Tint of Pale Violet Red, Tint of Maroon, Shade of Brown, Shade of Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Ui branding visual identity finance color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e61848	#e61848	RGB(230, 24, 72)	—	—
#f38ca4	#f38ca4	RGB(243, 140, 164)	—	—
#780c25	#780c25	RGB(120, 12, 37)	—	—
#8a0e2b	#8a0e2b	RGB(138, 14, 43)	—	—
#8a0e2b	#8a0e2b	RGB(138, 14, 43)	—	—
#24141b	#24141b	RGB(36, 20, 27)	—	—

7 color pairs have low contrast and need improvement which may impact readability.