Motion graphic branding design palette

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Created at 03/07/2021 08:49

The palette consists of Light, Dark, Semi dark colors. Accent colors #040c04 and #95033a. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #040C04 (darkest) to #FC7CAC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 25°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #040C04, #573342, #6C4444, #95033A, #F45C84, #FC7CAC

Palette Motion graphic branding design palette combines 6 color codes:

HEX: #f45c84, RGB: (244, 92, 132); HEX: #fc7cac, RGB: (252, 124, 172); HEX: #040c04, RGB: (4, 12, 4)

HEX: #6c4444, RGB: (108, 68, 68); HEX: #95033a, RGB: (149, 3, 58); HEX: #573342, RGB: (87, 51, 66)

Simplified version of palette colors

Shade of Pale Violet Red, Tint of Hot Pink, Tint of Black, Tint of Brown, Shade of Brown, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Motion graphic branding design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f45c84	#f45c84	RGB(244, 92, 132)	—	—
#fc7cac	#fc7cac	RGB(252, 124, 172)	—	—
#040c04	#040c04	RGB(4, 12, 4)	—	—
#6c4444	#6c4444	RGB(108, 68, 68)	—	—
#95033a	#95033a	RGB(149, 3, 58)	—	—
#573342	#573342	RGB(87, 51, 66)	—	—

5 color pairs have low contrast and need improvement which may impact readability.