Visual identity brand design superapp branding colors

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Created at 12/07/2020 10:29

The palette consists of Semi dark, Light, Dark colors. Accent colors #f3ccaf and #540e8c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #242C44 (darkest) to #F3CCAF (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 50% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #242C44, #540E8C, #8448B4, #AF96CA, #B17E51, #F3CCAF

Palette Visual identity brand design superapp branding colors combines 6 color codes:

HEX: #8448b4, RGB: (132, 72, 180); HEX: #f3ccaf, RGB: (243, 204, 175); HEX: #540e8c, RGB: (84, 14, 140)

HEX: #b17e51, RGB: (177, 126, 81); HEX: #af96ca, RGB: (175, 150, 202); HEX: #242c44, RGB: (36, 44, 68)

Simplified version of palette colors

Tint of Dark Orchid, Shade of Peach Puff, Tint of Indigo, Shade of Peru, Shade of Plum, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Visual identity brand design superapp branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8448b4	#8448b4	RGB(132, 72, 180)	—	—
#f3ccaf	#f3ccaf	RGB(243, 204, 175)	—	—
#540e8c	#540e8c	RGB(84, 14, 140)	—	—
#b17e51	#b17e51	RGB(177, 126, 81)	—	—
#af96ca	#af96ca	RGB(175, 150, 202)	—	—
#242c44	#242c44	RGB(36, 44, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.