Visual identity brand design superapp branding colors

The palette consists of Semi dark, Light, Dark colors. Accent colors #f3ccaf and #540e8c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #242C44 (darkest) to #F3CCAF (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 50% across the palette.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #242C44, #540E8C, #8448B4, #AF96CA, #B17E51, #F3CCAF

Palette Visual identity brand design superapp branding colors combines 6 color codes:

HEX: #8448b4, RGB: (132, 72, 180); HEX: #f3ccaf, RGB: (243, 204, 175); HEX: #540e8c, RGB: (84, 14, 140)

HEX: #b17e51, RGB: (177, 126, 81); HEX: #af96ca, RGB: (175, 150, 202); HEX: #242c44, RGB: (36, 44, 68)

Simplified version of palette colors

Tint of darkorchid, Shade of peachpuff, Tint of indigo, Shade of peru, Shade of plum, Tint of midnightblue

Color scheme was created by colorswall

Colors codes in palette

Visual identity brand design superapp branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8448b4	#8448b4	RGB(132, 72, 180)	—	—
#f3ccaf	#f3ccaf	RGB(243, 204, 175)	—	—
#540e8c	#540e8c	RGB(84, 14, 140)	—	—
#b17e51	#b17e51	RGB(177, 126, 81)	—	—
#af96ca	#af96ca	RGB(175, 150, 202)	—	—
#242c44	#242c44	RGB(36, 44, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.