Brand identity illustrator branding and colors palette

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Created at 08/25/2021 16:45

The palette consists of Light, Semi dark colors. Accent colors #059bfb and #bc8c7d. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #3C3034 (darkest) to #FCB8EB (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #047CD1, #059BFB, #3C3034, #BC8C7D, #C49C94, #FCB8EB

Palette Brand identity illustrator branding and colors palette combines 6 color codes:

HEX: #059bfb, RGB: (5, 155, 251); HEX: #fcb8eb, RGB: (252, 184, 235); HEX: #047cd1, RGB: (4, 124, 209)

HEX: #bc8c7d, RGB: (188, 140, 125); HEX: #c49c94, RGB: (196, 156, 148); HEX: #3c3034, RGB: (60, 48, 52)

Simplified version of palette colors

Shade of Dodger Blue, Tint of Plum, Shade of Steel Blue, Shade of Rosy Brown, Tint of Rosy Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity illustrator branding and colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#059bfb	#059bfb	RGB(5, 155, 251)	—	—
#fcb8eb	#fcb8eb	RGB(252, 184, 235)	—	—
#047cd1	#047cd1	RGB(4, 124, 209)	—	—
#bc8c7d	#bc8c7d	RGB(188, 140, 125)	—	—
#c49c94	#c49c94	RGB(196, 156, 148)	—	—
#3c3034	#3c3034	RGB(60, 48, 52)	—	—

9 color pairs have low contrast and need improvement which may impact readability.