Brand illustrator identity branding

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Created at 12/20/2019 08:36

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc5424 and #821e01. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #4C443C (darkest) to #E4F36D (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 53°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #4C443C, #821E01, #948474, #CCBC9C, #E4F36D, #FC5424

Palette Brand illustrator identity branding combines 6 color codes:

HEX: #fc5424, RGB: (252, 84, 36); HEX: #e4f36d, RGB: (228, 243, 109); HEX: #821e01, RGB: (130, 30, 1)

HEX: #948474, RGB: (148, 132, 116); HEX: #ccbc9c, RGB: (204, 188, 156); HEX: #4c443c, RGB: (76, 68, 60)

Simplified version of palette colors

Tint of Orange Red, Tint of Khaki, Tint of Dark Red, Tint of Grey, Tint of Tan, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand illustrator identity branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc5424	#fc5424	RGB(252, 84, 36)	—	—
#e4f36d	#e4f36d	RGB(228, 243, 109)	—	—
#821e01	#821e01	RGB(130, 30, 1)	—	—
#948474	#948474	RGB(148, 132, 116)	—	—
#ccbc9c	#ccbc9c	RGB(204, 188, 156)	—	—
#4c443c	#4c443c	RGB(76, 68, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.