Branding guideline catalogue modern colors

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Created at 11/21/2019 08:07

The palette consists of Light, Semi dark colors. Accent colors #0594c4 and #a2775d. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #543E33 (darkest) to #C4B8B4 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #04649C, #0594C4, #543E33, #90C4D4, #A2775D, #C4B8B4

Palette Branding guideline catalogue modern colors combines 6 color codes:

HEX: #0594c4, RGB: (5, 148, 196); HEX: #90c4d4, RGB: (144, 196, 212); HEX: #04649c, RGB: (4, 100, 156)

HEX: #a2775d, RGB: (162, 119, 93); HEX: #c4b8b4, RGB: (196, 184, 180); HEX: #543e33, RGB: (84, 62, 51)

Simplified version of palette colors

Shade of Steel Blue, Shade of Sky Blue, Shade of Steel Blue, Shade of Peru, Shade of Silver, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Branding guideline catalogue modern colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0594c4	#0594c4	RGB(5, 148, 196)	—	—
#90c4d4	#90c4d4	RGB(144, 196, 212)	—	—
#04649c	#04649c	RGB(4, 100, 156)	—	—
#a2775d	#a2775d	RGB(162, 119, 93)	—	—
#c4b8b4	#c4b8b4	RGB(196, 184, 180)	—	—
#543e33	#543e33	RGB(84, 62, 51)	—	—

7 color pairs have low contrast and need improvement which may impact readability.